After graduating from the Academy of the Applied Arts, University of Belgrade, Ivana decided to move abroad. She earned her MA in Graphic Design and Communication in Holland, which led her to the magnificent world of advertising.
Her forte is developing creative strategies and she has an extensive knowledge of brand positioning. Over the 15 years in industry (Saatchi & Saatchi, Leo Burnett), she led creative teams through the process of crafting many brands, creating numerous holistic advertising campaigns and award-winning work. She participated in various international workshops. Besides, she has worked on the many important and successful pitch projects and was involved in production of advertised campaigns for clients such as Mondelez International, Nestle, Fond B92, Telenor, Kraft Foods, Philip Morris, Nectar, Fructal, Devin Bulgaria, Atlantic Group, Komercijalna banka, Soko Štark, Delta Generali, Gazprom…
She has won numerous international and local awards in all major categories: Cannes Lions, Epica, Eurobest, Cresta, Cristal, AD Stars, New York Festivals, EACA Care Award, Golden Drum, Adforum, Golden Hammer, PIAF, Webit …
Her proudest achievements are “Chronicles of Threats” – campaign awarded in Media at the Cannes Lions International Festival of Creativity 2014. and “Battle for the babies”, the most awarded campaign in Serbia in 2012.