Matjaž Germ is the Chief Creative Officer at Agencija 101, one of the leading independent advertising agencies in Slovenia and the region. With 15 years of experience in advertising, he has worked in various network agencies such as DDB, Publicis, and McCann before joining his current organization. Throughout his career, he and his teams have won numerous awards at local and international festivals, including ADC*E, White Square, BalCannes, KIAF, and others. His agency has been recognized as the best digital agency in the country five times over the last six years. He is currently the President of the Competition Council for the Slovenian Advertising Festival (SOF).