Luka oversees creative talent and ambitious clients at SHIFT Ljubljana as the agencies’ Executive Creative Director.
He has been in the storytelling business from age 7, when he wrote his first story about a dog detective, and has been in the advertising business for over a decade. As a true crime enthusiast, he loves solving riddles – during the day mainly in the form of advertising briefs.
Luka holds the most “Creative Director of the Year” titles in Slovenia. He has also received numerous local, regional, and international awards, including Eurobest, ADCE, Golden Drum, Euro Effie, and many others.
In the past, he served as Jury President of the Slovenian national festival in 2022 and regularly participates as a juror at various regional and international festivals.