Rekordna godina FCBa
Njujork, 25. jun 2021. – Međunarodni festival Cannes Lions objavio je danas da je FCB mreža osvojila svečanu titulu Mreže godine, prvu za mrežu u svojoj 148-godišnjoj istoriji!
Nakon što je proslavila uspešnu nedelju koja joj je donela nagradu Healthcare Network of the Year za FCB Health Network, Healthcare Agency of the Year za AREA 23 (FCB healthcare mrežu), dva “titanijumska lava” (Titanium Lions) i pet Grand Prix-eva, prestižna nagrada za Mrežu godine predstavljala je krunu ovih postignuća FCB mreže. Ukupno, FCB je osvojio neverovatnih 80 lavova,- dva Titaniuma, pet Grand Prix nagrada, 15 zlatnih, 26 srebrnih i 32 bronzanih – što nije nimalo lak podvig, posebno u ova neizvesna, izazovna vremena.
„Istorijski nastup FCB-a ove godine može se pripisati kreativnim liderima koji čine našu globalnu mrežu“, rekao je FCB Worldwide Chief Executive Officer Karter Marej. Jedan od glavnih prioriteta Mareja od kada je postao izvršni direktor je stvaranje okruženja u kojem talentovani pojedinci mogu napredovati i rasti. To je takođe i deo kreativne vizije Global Chief Creative Officer-a mreže Suzan Kredl.
„Ovo neverovato priznanje je ogromna afirmacija FCB Never Finished duha i 456 skale “, rekla je Suzan Kredl. „I što je najvažnije, velikodušnost Global Creative Council-a (GCC), koji svake dve godine okuplja naše glavne kreativne lidere kako bi analizirali i proširili najsjajniji rad širom globalne mreže“ Kredl je, zajedno sa svetskim kreativnim partnerom Fredom Levronom i GCC-om, ove nedelje predstavila kreativnu transformaciju FCB-a na najvećoj sceni kreativnog marketinga na svetu.
„Boards of Change“ iz FCB Čikaga u ime grada Čikaga i FCB Čikagovog / FCB Njujorkovog „Contract for Change“ u ime AB InBev-a, završnog dana festival osvojili su Titanium glory– prestižnu nagradu koja se dodeljuje za game-changing rad koji postavlja nove osnove. „Boards of Change“osvojili su zapanjujućih 14 lavova, uključujući Grand Prix. „Contract for Change“ osvojio je 9 značajnih pobeda tokom festivala, uključujući još jedan Grand Prix.
Još neka važna postignuća za mrežu ove godine uključuju i treće mesto za FCB Čikago u nadmetanju za Agenciju godine koji je osvojio ukupno 24 nagrade, kao i postignuća FCB Njujorka koji je nedelju završio sa 18 pobeda, FCB Kanade sa 7, FCB Inferno sa 6, FCB Interface sa 7 i AREA 23 sa 11 lavova, uključujući dva Grand Prix-a.
Ovaj neverovatan nastup u Kanu nadovezuje se na već impresivnu godinu za mrežu FCB, imajući u vidu proglašenje za Adweek globalnu agenciju godine, koja je prepoznala kontinuirani rast, inovacije i nepokolebljivi fokus mreže na svoje ljude, klijente i kreativan rad koji stvaraju zajedno.
Pogledajte tabelu u nastavku za informacije o svim priznanjima FCB-a Cannes Lions 2020/2021:
Cannes Lions – Sustainable Development Goals Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Sustainable Development Goals – Reduced Inequalities |
| Bronze Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Sustainable Development Goals – Responsible Consumption and Production |
| Bronze Lion | FCB ULKA | OUT AND PROUD CLASSIFIED | THE TIMES OF INDIA | Sustainable Development Goals – Gender Equality |
Cannes Lions – Titanium Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Titanium Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Titanium |
| Titanium Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Titanium |
Cannes Lions – Brand Experience & Activation Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Brand Experience & Activation – Corporate Purpose & Social Responsibility |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Brand Experience & Activation – Healthcare |
| Silver Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Brand Experience & Activation – Live Brand Experience or Activation |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Brand Experience & Activation – Tech-led Brand Experience |
| Bronze Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Brand Experience & Activation – Social Behaviour |
| Bronze Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Brand Experience & Activation – Corporate Purpose & Social Responsibility |
| Bronze Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Brand Experience & Activation – Not-for-profit/Charity/ Government |
| Bronze Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Brand Experience & Activation – Digital Installations |
Cannes Lions – Creative Business Transformation Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Creative Business Transformation – Brand Purpose & Impact |
| Silver Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Creative Business Transformation – Venture Models & Corporate Innovation |
Cannes Lions – Creative eCommerce Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Creative eCommerce – Market Disruption |
| Gold Lion | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Creative eCommerce – Social Commerce |
| Bronze Lion | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Creative eCommerce – Not-for-profit/Charity/ Government |
Cannes Lions – Creative Effectiveness Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB NEW YORK | THE WHOPPER DETOUR (2021) | BURGER KING | Creative Effectiveness – Acquisition |
| Bronze Lion | FCB NEW YORK | THE WHOPPER DETOUR (2021) | BURGER KING | Creative Effectiveness – Retail |
Cannes Lions – Innovation Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Innovation – Early Stage Technology |
Cannes Lions – Mobile Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Mobile – Connected Devices/Wearables |
| Bronze Lion | FCB/SIX | PUBLICLY TRADED | LIFESTYLES HEALTHCARE | Mobile – Brand-led Mobile Websites |
Cannes Lions – Radio & Audio Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Radio & Audio – Healthcare |
| Gold Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Radio & Audio – Use of Audio Technology |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Radio & Audio – Use of Music |
| Silver Lion | FCB CHICAGO | BEDTIME STORIES | WALMART | Radio & Audio – Corporate Purpose & Social Responsibility |
Cannes Lions – Digital Craft Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Digital Craft – Experience Design: Voice |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Digital Craft – Innovative Use of Technology |
Cannes Lions – Entertainment Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Bronze Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Entertainment – Sports: Brand Integration & Sponsorships/ Partnerships |
| Bronze Lion | FCB&FIRE | UNBOXING IBAI | NETFLIX & PLAYSTATION | Entertainment – Innovation in Branded Content |
Cannes Lions – Entertainment Lions for Sport
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Bronze Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Entertainment Lions for Sport – Sports Live Experience |
Cannes Lions – Creative Data Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | FCB/SIX | ‘ME TOO.’ ACT TOO. | ‘ME TOO.’ | Creative Data – Data Integration |
| Silver Lion | FCB/SIX | PUBLICLY TRADED | LIFESTYLES HEALTHCARE | Creative Data – Data-enhanced Creativity |
Cannes Lions – Creative Strategy Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Creative Strategy – Collaboration |
| Bronze Lion | FCB CHICAGO/ FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Creative Strategy – Food & Drink |
Cannes Lions – Direct Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Direct – Corporate Purpose & Social Responsibility |
| Silver Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Direct – Co-creation & User Generated Content |
| Silver Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Direct – Not-for-profit/Charity/ Government |
| Silver Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Direct – Use of Ambient Media: Large Scale |
| Silver Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Direct – Social Behaviour |
| Silver Lion | FCB CHICAGO/FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | Direct – Food & Drink |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | THE INEVITABLE NEWS | THE INEVITABLE NEWS | Direct – Use of Print/Outdoor |
| Bronze Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Direct – New Realities & Voice-activation |
| Bronze Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Direct – Immersive Experiences & Interactive Screens |
Cannes Lions – Media Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Media – Social Behaviour |
| Gold Lion | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Media – Use of Social Platforms |
| Gold Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Media – Use of Events |
| Bronze Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Media – Use of Ambient Media: Large Scale |
| Bronze Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Media – Corporate Purpose & Social Responsibility |
| Bronze Lion | FCB NEW YORK | MICHELOB ULTRA COURTSIDE | AB INBEV | Media – Social Behaviour |
Cannes Lions – PR Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | FCB CHICAGO/ FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | PR – Corporate Image, Communication & Reputation Management |
| Gold Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | PR – Social Behaviour |
| Gold Lion | FCB CHICAGO/ FCB NEW YORK | CONTRACT FOR CHANGE | AB INBEV | PR – Food & Drink |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | THE INEVITABLE NEWS | THE INEVITABLE NEWS | PR – Media/ Entertainment |
| Silver Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | PR – Not-for-profit/Charity/ Government |
| Bronze Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | PR – Brand Voice & Strategic Storytelling |
Cannes Lions – Social & Influencer Lions
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | FCB INFERNO | RAISING PROFILES | THE BIG ISSUE & LINKEDIN | Social & Influencer – Audience Targeting/ Engagement Strategies |
| Bronze Lion | FCB BRASIL | SWEET BLOCK | ABRAJI & CONGRESSO EM FOCO | Social & Influencer – Cultural Insight |
Cannes Lions – Design
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Design – Event Storytelling |
| Silver Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Design – Spatial & Sculptural Exhibitions and Experiences |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SEE SOUND | SEE SOUND | Design – Consumer Technology & Homeware |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SEE SOUND | SEE SOUND | Design – Medical Products |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | THE INEVITABLE NEWS | THE INEVITABLE NEWS | Design – Design-driven Effectiveness |
Cannes Lions – Health & Wellness
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Health & Wellness – Nonprofit/ Foundation-led Education & Awareness |
| Silver Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Health & Wellness – Nonprofit/ Foundation-led Education & Awareness |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | THE INEVITABLE NEWS | THE INEVITABLE NEWS | Health & Wellness – Nonprofit/ Foundation-led Education & Awareness |
| Bronze Lion | FCB CANADA | PROJECT UNDERSTOOD | GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY | Health & Wellness – Health & Wellness Tech |
Cannes Lions – Outdoor
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Gold Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Outdoor – Live Advertising and Events |
| Silver Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Outdoor – Ambient Outdoor |
| Bronze Lion | FCB CHICAGO | BOARDS OF CHANGE | CITY OF CHICAGO | Outdoor – Displays |
| Bronze Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Outdoor – Single-market Campaign |
| Bronze Lion | FCB INTERFACE | THE PUNISHING SIGNAL | MUMBAI POLICE | Outdoor – Social Behaviour |
Cannes Lions – Pharma
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Grand Prix | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Pharma – Regulated |
| Gold Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Pharma – Regulated |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | TRAPPED | INSMED INCORPORATED | Pharma – Regulated |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | UNBREAKABLE | INSMED INCORPORATED | Pharma – Regulated |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | FIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP” | CONSTANT THERAPY | Pharma – Regulated |
| Bronze Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | SICK BEATS | WOOJER | Pharma – Regulated |
Cannes Lions – Print & Publishing
| Award | Office | Campaign Title | Client/Brand | Category/Media |
| Silver Lion | AREA 23, AN FCB HEALTH NETWORK COMPANY | THE INEVITABLE NEWS | THE INEVITABLE NEWS | Print & Publishing – Media/Entertainment |