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FCB PROGLAŠENA ZA MREŽU GODINE NA CANNES LIONS 2020/2021

Rekordna godina FCBa

Njujork, 25. jun 2021. – Međunarodni festival Cannes Lions objavio je danas da je FCB mreža osvojila svečanu titulu Mreže godine, prvu za mrežu u svojoj 148-godišnjoj istoriji!

Nakon što je proslavila uspešnu nedelju koja joj je donela nagradu Healthcare Network of the Year za FCB Health Network, Healthcare Agency of the Year za AREA 23 (FCB healthcare mrežu), dva “titanijumska lava” (Titanium Lions) i pet Grand Prix-eva, prestižna nagrada za Mrežu godine predstavljala je krunu ovih postignuća FCB mreže. Ukupno, FCB je osvojio neverovatnih 80 lavova,- dva Titaniuma, pet Grand Prix nagrada, 15 zlatnih, 26 srebrnih i 32 bronzanih – što nije nimalo lak podvig, posebno u ova neizvesna, izazovna vremena.

„Istorijski nastup FCB-a ove godine može se pripisati kreativnim liderima koji čine našu globalnu mrežu“, rekao je FCB Worldwide Chief Executive Officer Karter Marej. Jedan od glavnih prioriteta Mareja od kada je postao izvršni direktor je stvaranje okruženja u kojem talentovani pojedinci mogu napredovati i rasti. To je takođe i deo kreativne vizije Global Chief Creative Officer-a mreže Suzan Kredl.

„Ovo neverovato priznanje je ogromna afirmacija FCB Never Finished duha i 456 skale “, rekla je Suzan Kredl. „I što je najvažnije, velikodušnost Global Creative Council-a (GCC), koji svake dve godine okuplja naše glavne kreativne lidere kako bi analizirali i proširili najsjajniji rad širom globalne mreže“ Kredl je, zajedno sa svetskim kreativnim partnerom Fredom Levronom i GCC-om, ove nedelje predstavila kreativnu transformaciju FCB-a na najvećoj sceni kreativnog marketinga na svetu.

Boards of Change“ iz FCB Čikaga u ime grada Čikaga i FCB Čikagovog / FCB Njujorkovog „Contract for Change“ u ime AB InBev-a, završnog dana festival osvojili su Titanium glory– prestižnu nagradu koja se dodeljuje za game-changing rad koji postavlja nove osnove. „Boards of Change“osvojili su zapanjujućih 14 lavova, uključujući Grand Prix. „Contract for Change“ osvojio je 9 značajnih pobeda tokom festivala, uključujući još jedan Grand Prix.

Još neka važna postignuća za mrežu ove godine uključuju i treće mesto za FCB Čikago u nadmetanju za Agenciju godine koji je osvojio ukupno 24 nagrade, kao i postignuća FCB Njujorka koji je nedelju završio sa 18 pobeda, FCB Kanade sa 7, FCB Inferno sa 6, FCB Interface sa 7 i AREA 23 sa 11 lavova, uključujući dva Grand Prix-a.

Ovaj neverovatan nastup u Kanu nadovezuje se na već impresivnu godinu za mrežu FCB, imajući u vidu proglašenje za Adweek globalnu agenciju godine, koja je prepoznala kontinuirani rast, inovacije i nepokolebljivi fokus mreže na svoje ljude, klijente i kreativan rad koji stvaraju zajedno.

Pogledajte tabelu u nastavku za informacije o svim priznanjima FCB-a Cannes Lions 2020/2021:

Cannes Lions – Sustainable Development Goals Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYSustainable Development Goals – Reduced Inequalities
Bronze LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVSustainable Development Goals – Responsible Consumption and Production
Bronze LionFCB ULKAOUT AND PROUD CLASSIFIEDTHE TIMES OF INDIASustainable Development Goals – Gender Equality

Cannes Lions – Titanium Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Titanium LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOTitanium
Titanium LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVTitanium

Cannes Lions – Brand Experience & Activation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOBrand Experience & Activation – Corporate Purpose & Social Responsibility
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERBrand Experience & Activation – Healthcare
Silver LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVBrand Experience & Activation – Live Brand Experience or Activation
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERBrand Experience & Activation – Tech-led Brand Experience
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & Activation – Social Behaviour
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & Activation – Corporate Purpose & Social Responsibility
Bronze LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEBrand Experience & Activation – Not-for-profit/Charity/ Government
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVBrand Experience & Activation – Digital Installations

Cannes Lions – Creative Business Transformation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVCreative Business Transformation – Brand Purpose & Impact
Silver LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVCreative Business Transformation – Venture Models & Corporate Innovation

Cannes Lions – Creative eCommerce Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce – Market Disruption
Gold LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce – Social Commerce
Bronze LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative eCommerce – Not-for-profit/Charity/ Government

Cannes Lions – Creative Effectiveness Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB NEW YORKTHE WHOPPER DETOUR (2021)BURGER KINGCreative Effectiveness – Acquisition
Bronze LionFCB NEW YORKTHE WHOPPER DETOUR (2021)BURGER KINGCreative Effectiveness – Retail

Cannes Lions – Innovation Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERInnovation – Early Stage Technology

Cannes Lions – Mobile Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERMobile – Connected Devices/Wearables
Bronze LionFCB/SIXPUBLICLY TRADEDLIFESTYLES HEALTHCAREMobile – Brand-led Mobile Websites

Cannes Lions – Radio & Audio Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio – Healthcare
Gold LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio – Use of Audio Technology
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERRadio & Audio – Use of Music
Silver LionFCB CHICAGOBEDTIME STORIESWALMARTRadio & Audio – Corporate Purpose & Social Responsibility

Cannes Lions – Digital Craft Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDigital Craft – Experience Design: Voice
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERDigital Craft – Innovative Use of Technology

Cannes Lions – Entertainment Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVEntertainment – Sports: Brand Integration & Sponsorships/ Partnerships
Bronze LionFCB&FIREUNBOXING IBAINETFLIX & PLAYSTATIONEntertainment – Innovation in Branded Content

Cannes Lions – Entertainment Lions for Sport

AwardOfficeCampaign TitleClient/BrandCategory/Media
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVEntertainment Lions for Sport – Sports Live Experience

Cannes Lions – Creative Data Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB/SIX‘ME TOO.’ ACT TOO.‘ME TOO.’Creative Data – Data Integration
Silver LionFCB/SIXPUBLICLY TRADEDLIFESTYLES HEALTHCARECreative Data – Data-enhanced Creativity

Cannes Lions – Creative Strategy Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINCreative Strategy – Collaboration
Bronze LionFCB CHICAGO/ FCB NEW YORKCONTRACT FOR CHANGEAB INBEVCreative Strategy – Food & Drink

Cannes Lions – Direct Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVDirect – Corporate Purpose & Social Responsibility
Silver LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDirect – Co-creation & User Generated Content
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect – Not-for-profit/Charity/ Government
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect – Use of Ambient Media: Large Scale
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODirect – Social Behaviour
Silver LionFCB CHICAGO/FCB NEW YORKCONTRACT FOR CHANGEAB INBEVDirect – Food & Drink
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYTHE INEVITABLE NEWSTHE INEVITABLE NEWSDirect – Use of Print/Outdoor
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDirect – New Realities & Voice-activation
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVDirect – Immersive Experiences & Interactive Screens

Cannes Lions – Media Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOMedia – Social Behaviour
Gold LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINMedia – Use of Social Platforms
Gold LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVMedia – Use of Events
Bronze LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOMedia – Use of Ambient Media: Large Scale
Bronze LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOMedia – Corporate Purpose & Social Responsibility
Bronze LionFCB NEW YORKMICHELOB ULTRA COURTSIDEAB INBEVMedia – Social Behaviour

Cannes Lions – PR Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixFCB CHICAGO/ FCB NEW YORKCONTRACT FOR CHANGEAB INBEVPR – Corporate Image, Communication & Reputation Management
Gold LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOPR – Social Behaviour
Gold LionFCB CHICAGO/ FCB NEW YORKCONTRACT FOR CHANGEAB INBEVPR – Food & Drink
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYTHE INEVITABLE NEWSTHE INEVITABLE NEWSPR – Media/ Entertainment
Silver LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEPR – Not-for-profit/Charity/ Government
Bronze LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOPR – Brand Voice & Strategic Storytelling

Cannes Lions – Social & Influencer Lions

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionFCB INFERNORAISING PROFILESTHE BIG ISSUE & LINKEDINSocial & Influencer – Audience Targeting/ Engagement Strategies
Bronze LionFCB BRASILSWEET BLOCKABRAJI & CONGRESSO EM FOCOSocial & Influencer – Cultural Insight

Cannes Lions – Design

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODesign – Event Storytelling
Silver LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGODesign – Spatial & Sculptural Exhibitions and Experiences
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYSEE SOUNDSEE SOUNDDesign – Consumer Technology & Homeware
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSEE SOUNDSEE SOUNDDesign – Medical Products
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYTHE INEVITABLE NEWSTHE INEVITABLE NEWSDesign – Design-driven Effectiveness

Cannes Lions – Health & Wellness

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEHealth & Wellness – Nonprofit/
Foundation-led Education & Awareness
Silver LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEHealth & Wellness – Nonprofit/
Foundation-led Education & Awareness
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYTHE INEVITABLE NEWSTHE INEVITABLE NEWSHealth & Wellness – Nonprofit/
Foundation-led Education & Awareness
Bronze LionFCB CANADAPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYHealth & Wellness – Health & Wellness Tech

Cannes Lions – Outdoor

AwardOfficeCampaign TitleClient/BrandCategory/Media
Gold LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOOutdoor – Live Advertising and Events
Silver LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEOutdoor – Ambient Outdoor
Bronze LionFCB CHICAGOBOARDS OF CHANGECITY OF CHICAGOOutdoor – Displays
Bronze LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEOutdoor – Single-market Campaign
Bronze LionFCB INTERFACETHE PUNISHING SIGNALMUMBAI POLICEOutdoor – Social Behaviour

Cannes Lions – Pharma

AwardOfficeCampaign TitleClient/BrandCategory/Media
Grand PrixAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERPharma – Regulated
Gold LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERPharma – Regulated
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYTRAPPEDINSMED INCORPORATEDPharma – Regulated
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYUNBREAKABLEINSMED INCORPORATEDPharma – Regulated
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYFIGHTING FOR WORDS – THE FIRST POSTERS TO HELP TREAT APHASIA – “SHEEP”CONSTANT THERAPYPharma – Regulated
Bronze LionAREA 23, AN FCB HEALTH NETWORK COMPANYSICK BEATSWOOJERPharma – Regulated

Cannes Lions – Print & Publishing

AwardOfficeCampaign TitleClient/BrandCategory/Media
Silver LionAREA 23, AN FCB HEALTH NETWORK COMPANYTHE INEVITABLE NEWSTHE INEVITABLE NEWSPrint & Publishing – Media/Entertainment

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